If we think of the 3 major players seemingly competing for dominance of the future of computing as Apple, Google and Facebook, they are in a Mexican standoff, where each player is pitted against 2 opponents. How Facebook and Apple are competing is not entirely clear to me, but let’s assume for the sake of the argument they are.
If a single bullet is used, the probabilities of hitting the target are equal and deliberate missing is allowed, the best strategy for the first shooter is to deliberately miss. Since he is now disarmed, the next shooter will have no reason to shoot the first one and so will shoot at the third shooter. While the second shooter might miss deliberately, there would then be the risk that the third one would shoot him. If the first shooter does not deliberately miss, he will presumably be shot by whichever shooter remained.
So for this argument, one might think Google is deliberately screwing up social, which is traditionally Facebook’s turf, thus enticing Facebook to compete with Apple, since Google is apparently not such a big threat.
As I mentioned earlier, this is highly constructed(it ignores Microsoft, for example) and probably far from reality, but I thought it was an entertaining idea, and perhaps contains a grain of truth.